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latest bank marketing news

Looking Ahead to 2027: 5 Marketing Trends Financial Institutions Should Watch
The new year is just around the corner, and many financial institutions are evaluating their budgets, and their marketing strategies, for 2027.
Digital marketing has never stood still, but it seems like the landscape is changing faster than ever. AI-generated...
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November 2, 2026

A Season of Thanks and Giving: Turning Transactions Into Trust
The holidays are a time of gratitude and giving. For community banks and credit unions, it’s the perfect opportunity to show up for the communities they serve, whether that means volunteering time, making charitable contributions, or simply sharing...
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November 2, 2026

Meet Tim Rulapaugh: The Data Detective Behind the Digital Marketing Strategy
When you’re reviewing your marketing reports, it’s easy to fixate on what we call “vanity metrics,” or the numbers that sound impressive but don’t tell the full story.
Enter Tim Rulapaugh, who knows that those numbers...
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November 1, 2026














