customized print marketing pieces for your bank's customers
Are you aware that by making minor tweaks to your direct mail marketing, you can dramatically increase your bank's ROI. Targeted mailing services from forbinfi allow you to create customized marketing pieces mailed out to each customer on your mailing list. We utilize variable data printing, a printing process that personalizes each mail piece to the individual recipient. This allows you to create a unique marketing experience for each of your potential customers, which creates a more powerful connection that is more likely to lead to a conversion. Contact the forbinfi team to learn how targeted mail marketing can be incorporated into your bank’s marketing strategy.
Variable Data Printing: more leads, same budget
How much more effective is variable data printing? Let’s take a look at what it looks like when you spend $10,000 on a static print marketing campaign vs. variable data printing campaign.
Static Campaign | Variable Data Campaign | |
|---|---|---|
Budget | $10,000 | $10,000 |
Pieces Mailed | 33,000 | 16,500 |
Cost Per Piece | $0.33 | $0.61 |
Response Rate | 2% | 7% |
Number of Responses | 660 | 1,155 |
Cost per Response | $15.15 | $8.66 |
why direct marketing matters for banks
29%
direct mail marketing has an average ROI of 29%
82%
of millennials trust print marketing pieces
90%
direct mail has an open rate of 90%
