better connect with local customers
Unique content is the key to your community bank setting itself apart from competitors. One of the most effective ways to create content unique to your users is to utilize a blog on your website. At forbinfi®, we specialize in creating bank blog content, and write content focused on helping you set yourself apart. Connect with the forbinfi® team to learn more about how you can integrate a blog into your bank's website.
why are blogs beneficial for banks
Simply put, blogs are searchable and shareable. When the content is focused on local users, it increases the likelihood your blog posts will be discovered by users in your area searching for the products and services your bank offers via organic search result. But more importantly, blog articles are shareable content that can be used across multiple platforms. For example, a single blog post about creating a smart saving strategy can be used:
- In a Facebook post that can be shared by your followers
- In a paid search ad that links directly back to your bank's website
- In an email marketing campaign delivered to a curated list
key bank blog stats
70%
of users prefer blog posts to ads
55%
blogging can increase site traffic by 55%
77%
of internet users read blogs
bank blog examples
From forbinfi® clients
“Forbin puts together our FB posts and blogs every month, so we have built-in activity on Facebook. That was especially helpful when we were new to Facebook, and we still enjoy that service. In addition, they review our website analytics with us to help drive more traffic our way. The staff is very helpful!”
Lisa Hammes, Peoples Bank of Kankakee
“We explored several companies before finalizing on Forbin as our digital marketing partner. We started with our main bank website, and then due to their excellent service, CMS product, and security confidence, we utilized Forbin for five other websites for our specialty divisions and digital bank brand, as well as SEO and blog packages. They’ve been a tremendous partner, a strong efficiency for our team and an excellent brand provider for our company.”
Jennifer Spence, Director of Marketing, Banterra Bank