ONB Bank came to forbinfi looking for guidance during a renaming and rebranding process. From comprehensive market analysis to the creation of a compelling visual identity, every step was meticulously designed to resonate with the bank's diverse clientele while attracting a new generation of customers. Witness the power of collaboration, the art of storytelling and the profound impact a well-executed rebranding can have on an institution's perception and success. 

Phase 1: Discovery and Workshop 

ONB had already selected their new name, so it was time for discovery and a workshop. They planned to become Eagle Rock Bank. forbinfi explored where Eagle Rock Bank currently sat amongst competitors and how they were perceived by customers. After assessing the landscape with input from Eagle Rock Bank and customers, we were ready for a workshop! 

During this workshop, forbinfi visited Eagle Rock Bank in person to work with key stakeholders in order to better understand their expectations and outlook for the new brand. We reviewed materials and messaging ideas through different exercises so the forbinfi team could develop the logo, color scheme and branding guidelines from there! 

brainstorming workshop 

Phase 2: Brand Creative and Messaging 

forbinfi was then able to create options for the new logo, color scheme, messaging and more! These were presented to Eagle Rock Bank for their feedback. Once we received the feedback from Eagle Rock Bank, we went back to make our revisions to offer a final product. A final logo, color scheme and branding guidelines were selected by the key stakeholders at Eagle Rock Bank. 

brand guidelinebrand placemat

Phase 3: Rollout Strategy 

forbinfi then began to work on the strategy for a new brand rollout with a communication plan for employees, customers & key stakeholders and the external market. This helped provide a consistent communication plan of the ‘why’ for the new brand. 

Phase 4: Brand Implementation 

The final phase was planning the graphic transition across all channels (in-branch, signage, operations, online, digital/mobile, and so on). A strategic introductory marketing campaign was developed to execute this brand implementation. During this time, a new website was also developed for the final touch on this rebrand journey!

eagle rock bank website

forbinfi had an incredible experience partnering on this rebrand journey, and we’re thrilled to see how the new identity has already made such a positive impact. Congratulations to Eagle Rock Bank on a successful transformation - we’re proud to have been part of it!