Category: Analytics

How Many Blog Posts Does a Financial Institution really Need?

If you’ve ever asked yourself, “Are we blogging enough?” or “Is anyone even reading these?”, don’t worry, you’re not alone.  Community banks and credit unions know that educational, information content is essential. Blogs help with SEO, support customer education, and give your institution something to share beyond rate updates.

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Performance Marketing for Financial Institutions: What to Measure Beyond Clicks

Performance marketing is part of how banks and credit unions reach new customers, promote products, and make sure their marketing dollars are working. Paid search, social ads, and other performance‑driven tactics give teams fast feedback and clear data points to work from.

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When Systems Do Not Work Together, Financial Institutions Feel the Impact

Financial institutions rely on a growing number of systems to support marketing, compliance, operations, and customer experience. Websites, CRMs, email platforms, analytics tools, and internal workflows all play a role in how work gets done.  When those systems do not work together, the impact goes beyond inconvenience.

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Employee Spotlight: Welcome Paula Rohach!

We’re excited to welcome Paula Rohach, our newest Account Manager, to the forbinfi team. Although she’s only a few weeks in, Paula is already making an impact with her collaboration and client-first approach. Learn more about Paula both personally and professionally below! 

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