Local SEO is not just a buzzword; it’s a powerful tool that can propel your financial institution to new heights. With 46% of all Google searches being local, ignoring local SEO is like turning a blind eye to nearly half of your potential customers. It’s crucial to understand that local SEO can be the difference between a customer discovering your services or your competitors’. 
 
In today’s digital age, the way people find banks or credit unions has changed. Gone are the days of flipping through a phone book to find a local bank. Now, people simply pull out their smartphones and search online. A staggering 89% of individuals search for a financial institution on their phone at least once a week, with 58% searching daily. This online trend shows no signs of slowing down, which underscores the importance of local SEO in the modern financial landscape. 

Why Financial Institutions Need to Prioritize Local SEO 

As a financial institution, you may wonder why local SEO should be a priority. The answer is simple: it’s all about visibility. Local SEO helps your financial institution appear in local search results, making it easier for potential customers in your area to find you. 72% of these searchers are likely to visit a branch within five miles. If your local SEO isn’t up to par, you’re practically handing these customers over to your competitors. 

What is Local SEO and How Does it Work? 

Local SEO, short for Local Search Engine Optimization, is a strategy that helps your financial institution become more visible in local search results on Google and other search engines. It’s all about optimizing your online presence to attract more business from relevant local searches. 

How forbinfi Can Help Boost Your Local SEO 

At forbinfi, we understand the struggle of financial institutions to increase online visibility and drive growth. This is why we offer affordable and effective managed local SEO plans designed for financial institutions. 

Here are some strategies that help boost your local SEO:

  1. Optimize for Google My Business: Claim and complete your Google My Business page to enhance your visibility in local search results.
  2. Improve Internal Linking Structure: Boost your SEO rankings by adjusting the internal linking structure of your site.
  3. Optimize URL, Title Tags, Headers, Meta Description, and Content: Each new blog post is an opportunity to target a geographic search phrase and get found in search engine results.
  4. Add Location Pages to your Website: Create specific landing pages for each of your business locations to help search engines deliver the right location to searchers.
  5. Create Local Content: Focus on creating local or industry-specific content to attract a local audience.
  6. Ensure Your Website is Mobile-Friendly: With Google’s mobile-first index, it’s crucial to ensure your site is optimized for mobile devices.

Our team is dedicated to helping financial institutions grow by increasing their online presence, website traffic and qualified leads. We have a proven digital marketing strategy tailored for financial institutions and a track record of satisfied clients. Our goal is to ensure that your financial institution not only survives but thrives in today’s digital landscape. 

Remember, local SEO isn’t just for banks—it’s essential for any financial institution looking to thrive in today’s competitive digital landscape. So, take these insights and apply them to enhance your financial institution’s online presence and attract those valuable local customers! 

Strategize with our SEO experts today