Meet Terra Gissel: Our Creative Web UX Designer

In this edition of our Employee Spotlight series, we’d like to introduce Terra Gissel, our UX/UI Designer at forbinfi! Terra brings a wealth of experience and creativity to our team. She has the imaginative task of crafting beautiful and user-friendly websites for our clients. Get to know more about Terra personally and professionally! 

What is your role at forbinfi and what do you do?  

UX/UI Designer, I get to design websites for our clients! I’ve been with forbinfi for almost a year and in design for 21 years. 

What is your background and experience with financial institutions?  

I’ve been in the design field for a long time. I’ve done both print and web for many different types of clients and as I’ve grown moved more into web design as things change and become more web based. Landing a role with forbinfi has been a huge opportunity to dive into the financial industry and use my design skills to provide some unique solutions for our clients. 

What do you like to do outside of work?  

I live on an acreage with my husband David and two kids, Ruby (13) and Grant (10). We love being outdoors, kayaking, gardening, campfires, fishing, boating and spending time with friends and family. I also enjoy home design, home improvement projects, trashy reality tv and listening to podcasts. If my earbuds are in, it’s usually something financial, true crime, design or paranormal. 

Fun Fact about Terra 

What’s the next place on your travel bucket list? St. Lucia – Fingers crossed for next winter! 

What is something you think financial institutions should know based on your expertise?   

One thing that is really important when thinking about a website is prioritizing your content and call to actions. If you include everything, nothing is important. Creating that hierarchy of information and/or CTA’s will help guide your users where you want them to go and learn what you’d like them to learn. 

Why do you choose to work with community banks?  

Community Banks are so important. The relationships they create within the community really do make a difference. We worked with our community bank when purchasing our home and if we didn’t already have a relationship with our lender, we wouldn’t have been able to purchase our dream property. 

Terra Gissel’s passion for design and her commitment to user-centric experiences shine through in her work. We’re lucky to have her on the forbinfi team! Check out here designs on our forbinfi website.