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Archive: June 2024

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Our Guide to Dominating Local SEO for Your Bank
Local SEO is not just a buzzword; it’s a powerful tool that can propel your financial institution to new heights. With 46% of all Google searches being local, ignoring local SEO is like turning a blind eye to nearly half of your potential customers....
Meet Tim Rulapaugh: Your Go-To Paid Media Strategist for Digital Marketing Excellence
Meet Tim Rulapaugh: Your Go-To Paid Media Strategist for Digital Marketing Excellence
Welcome to our Employee Spotlight series, where we shine a light on the individuals who make our team extraordinary. Today, we’re featuring Tim Rulapaugh, a Paid Media Strategist whose expertise and creativity helps drive the success for customers...
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Why Banks Need to Leverage Google's Performance Max Feature in Their SEM Strategy
Imagine you’re in a bustling city, and you’re trying to get your voice heard. That’s the challenge financial institutions face in the fast-paced world of digital marketing. They need fresh, creative ways to stand out, make their mark...
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Navigating Google Ads’ Low-Activity Keyword Changes
In June 2024, Google will introduce automatic pausing for low-activity keywords, aiming to enhance campaign performance. As a financial institution, understanding these changes is crucial for effective advertising.  Upcoming Changes  Low-Activity...