forbinfi
Updated Tue January 14, 2025
Published Under: BrandingGeneralMarketing Strategy
A Look Back at Our Beginnings
Beginning in 1994, our team began to develop solutions fitting for the financial industry and in 2023, we set out to create a brand that would empower financial institutions to take control of their marketing efforts in any medium. We saw an opportunity to leverage innovative technology and data-driven insights to help financial institutions connect with their customers in a more meaningful way.
"The VGM Group is a parent company to multiple divisions such as a website development division, print division and marketing division. VGM Forbin, our website development division, decided to craft a sort of umbrella for only financial institutions so we could continue to offer these services but in a more streamlined and dedicated way. This is where the forbinfi brand came to be! An evolution to the Forbin division who worked with financial institutions over the past few decades."
Bailey Ronnebaum, Business Development Manager
With the forbinfi brand, we are able to offer all services under this one umbrella with a team dedicated to the financial industry. This allows forbinfi to be a full-service web and marketing agency, encompassing anything a bank or credit union may need in that space with the industry knowledge regarding best practices, compliance and security to back it up!
The Evolution of forbinfi
Over the past two years after rebranding, we've made tremendous strides in our quest to revolutionize financial institution offerings. We've:
Expanded our team
We've grown our team of experts, pulling in talented individuals from other divisions who share our passion for innovation and customer-centricity. They are dedicated to the financial industry space, always up to date on the latest and greatest. Here's what two team members have to say:
Sydney Amlie, Account Manager
“Looking back, I am reminded of my college days when I worked as a bank teller at two different community banks. It was during this time that I met my now husband, and I quickly learned that the people in community banks exude care, passion, and kindness in every interaction. With a major in marketing, I initially thought my career path would lead me away from the financial sector. However, fate had other plans, and I am fortunate to have come full circle, serving the same type of people I connected with during my customer service days.”
Brea Dillavou, Project Coordinator
"I believe that community banks are essential to the fabric of our communities. They give back in so many ways, whether it's through volunteering, supporting local events, schools, charities, or other initiatives. It's crucial that we support them in return, and I feel fortunate to be a part of an organization that shares this vision."
Enhanced our offerings
We've continuously updated and refined our proprietary CMS, BankWeb, with new features to stay competitive in the industry and to keep financial institutions updated with the latest and greatest. Beyond web development, our slew of other marketing and branding offerings continue to evolve with the industry.
Forged strategic partnerships
We've formed alliances with leading financial institutions, associations and other vendors, collaborating to develop customized web and marketing solutions that drive real results. We’ve had an incredible 2024 with many loyal customers upgrading their websites and fifty and counting new community banks & credit unions switching from another provider to our BankWeb platform after a sunset announcement!
Here's some of our latest launches:
Who Do We Serve?
We serve financial institutions coast to coast!
What's Next for forbinfi?
As we celebrate this milestone, we're more excited than ever about the future. forbinfi plans to continue to evolve with its product and service offerings to be the best partner we can to banks and credit unions. Our solutions will continue to be updated to keep up with the quickly changing times, trends and compliance standards.
forbinfi prides itself on being "Iowa nice", with your dedicated account manager to help you with any needs, a customer care team based in the US and industry experts available for you as a resource to pick our brains about what else you can be doing!
We're committed to continuing our mission to empower financial institutions to take control of their web and marketing efforts. Our roadmap is filled with innovative features, new partnerships, and a relentless focus on delivering exceptional results for our clients.
“In 2025, we are committed to continuously improving our BankWeb platform to stay aligned with the latest trends, consumer behavior, and user experience (UX) best practices. By doing so, we aim to provide an enhanced and seamless experience for our customers, ensuring that our platform remains at the forefront of innovation and customer satisfaction.”
Heather Seevell, Director of Sales and Business Development
This new year for you may mean a new website, acquisition, brand, or marketing strategy! Take your financial institution to the next level with our experienced forbinfi team. Reach out to our dedicated financial team to bring your brand to new heights.
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