forbinfi’s Unified Approach to Financial Marketing

Over the past few decades, VGM’s divisions have expanded to offer a full suite of services tailored to the needs of financial institutions. From website development and digital marketing to branding, print marketing, and strategic planning, our teams work together under the forbinfi brand to provide secure and compliant solutions for banks and credit unions.

One of the key players in this ecosystem is Strategic Imaging (SI)—the go-to print marketing experts for financial institutions. Whether it’s direct mail campaigns, in-branch signage, or promotional materials, SI ensures that banks and credit unions get the right message to the right audience—on time and within budget.

Today, we’re introducing Bari Richter and Melanie Tournier, the experts behind Strategic Imaging, to share how print marketing is evolving in the financial industry and how SI helps banks and credit unions maximize their print strategies.

Meet the Experts Behind Strategic Imaging

Melanie Tournier, Sr. Account Executive

  • Years with SI: 7.5
  • Passion for print marketing: Helping clients find the right solutions to meet their goals and drive success.

Bari Richter, Sr. Account Executive

  • Years with SI: 2
  • Background: Formerly in marketing for the casino industry, Bari brings expertise in direct mail strategies, database-driven marketing, and budget management to help financial institutions optimize their print campaigns.

Together, Melanie and Bari work closely with banks and credit unions to streamline their print marketing, ensuring their materials are high-quality, cost-effective, and strategically targeted.

Comprehensive Print Solutions for Financial Institutions

Banks and credit unions rely on print marketing for everything from compliance mailings to promotional campaigns. SI specializes in:

Direct Mail & Customer Communications

  • Letters, letters with inserts, postcards, self-mailers
  • Booklets, booklet mailings, buck slips
  • Use cases: Loan renewals, visa balance transfers, mortgage and home loan marketing, financial advisor changes, compliance notices, tax documents

In-Branch Signage & Promotional Materials

  • Countertop signage, posters, window graphics
  • Deposit envelopes, pocket folders, branded forms
  • Logo apparel, pens, table covers, trade show displays

Print Warehousing & Fulfillment Services

  • B2B WebStore: Pre-printed materials ready for branch distribution
  • Cost savings: Centralized print production lowers per-piece costs
  • Efficiency: Eliminates time spent on low-value tasks like pulling and packing materials

Real-World Success Story

A financial institution recently needed to send a time-sensitive compliance mailer on a specific date. SI worked proactively with the bank to create bridge materials so that no customer was missed, ensuring seamless compliance while meeting the deadline.

Looking to Improve Your Bank’s Print Strategy?

Now’s the perfect time to rethink how your institution handles print marketing. Whether you’re juggling compliance deadlines, dealing with outdated mailing lists, or just looking to streamline your process—forbinfi has solutions built for banks.

Reach an Expert

Solving Print Challenges for Financial Institutions

Many banks struggle with data security, rising postage costs, and outdated customer lists—which can lead to wasted marketing dollars. SI helps clients refine their print strategies and optimize their marketing spend by:

Maintaining Data Security

  • Secure FTP file transfer for sensitive documents
  • Compliance-ready printing solutions

Reducing Wasted Postage Costs

  • Address verification to eliminate outdated records
  • Options like “Current Resident” mailings to avoid unnecessary postage
  • Scrubbed mail files to track out-of-date addresses

Print-on-Demand Technology

  • Customizable print materials through SI’s WebStore
  • Instant proofing and branch-specific customization
  • Faster production with fewer errors

The Future of Print Marketing in Banking

Print marketing continues to evolve, and financial institutions must adapt to stay competitive. Here are two major trends SI sees shaping the future:

Personalization & Customization

  • Advances in digital printing allow for highly tailored content, improving engagement and response rates.

Enhanced Security & Compliance

  • Banks must meet stricter regulatory requirements for handling customer data.
  • Secure printing solutions will be critical in protecting sensitive financial information.

Expert Advice from SI

“Print marketing is still a powerful tool, but strategy is everything. The key is balancing personalization, compliance, and cost efficiency to maximize impact.” – Bari & Melanie

Build a Smarter Print Strategy with Strategic Imaging

The right print marketing strategy can increase customer engagement, reduce wasted costs, and keep your bank compliant. Whether you need a custom direct mail campaign, in-branch signage, or a streamlined print fulfillment solution, SI has you covered.

Let’s talk about how SI can support your bank’s marketing goals. Contact our experts today!
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