Your financial institution's website is often the first-place potential clients will visit. If your site looks outdated, it can turn visitors away and damage your credibility. But don't worry! If you're thinking about a redesign, we've got you covered with this checklist to make sure your new website is nothing short of outstanding. 

Define Your Goals 

Before diving into a redesign, it's crucial to outline what you hope to achieve. Are you looking to improve your user experience, increase online applications, or enhance mobile accessibility? Clear goals will guide your design decisions and help you measure future success. 

Understand what your audience is looking for 

Knowing your audience’s needs is key to creating a website that users enjoy coming to. Conduct surveys, analyze user data, and gather feedback to understand what your clients are looking for. This part of the process is where you will tailor the design and content to their preferences. 

Prioritize User experience 

A seamless user experience is something that should be a forefront factor of your design process. Think about the journey you want the user to take. Will their start get them to where they need to end up? Is your website easy to navigate? Ask yourself these questions to keep user experience in mind. 

Improve Load Times

Let’s be honest here. Nothing is worse than a slow website when you are trying to figure out information. A simple way of preventing this is optimizing images, leverage browser caching, and minimize code. Tools like Google PageSpeed Insights can help you identify any areas that need improvement. 

Ensure Accessibility 

Your website should be accessible to all users, including those with disabilities. Follow the Web Content Accessibility Guidelines (WCAG) to ensure your site is usable by everyone and compliant with the Americans with Disabilities Act (ADA). This includes providing alt text for images, ensuring sufficient color contrast, and enabling keyboard navigation. 

Integrate SECURITY FEATURES 

Security is super important, especially for financial institutions. Make sure to use SSL certificates, follow secure coding practices, and keep your software updated to avoid any vulnerabilities. Also, show trust signals like security badges to make users feel safe. 

incorporate analytics 

To measure the success of your redesign, integrate analytics tools like Google Analytics. This will help you track user behavior, identify popular pages, and understand where improvements are needed and how they affected the site after the redesign occurs. 

PLAN FOR ONGOING MAINTENANCE 

A website redesign is not a one-time project. Plan for regular updates and maintenance to keep your site running smoothly and securely. Regularly review your content, fix any issues, and stay updated with the latest web design trends. 

Redesigning your financial institution's website is a significant undertaking, but with careful planning and attention to detail, you can create a site that not only meets but exceeds user expectations. If you would prefer the convenience of working with our forbinfi team of Bankweb specialists, we're here for you. 

Schedule a Consultation